Frequently asked questions
What does Search Revenue Lab do?
We help companies turn Google, AI search and the wider search ecosystem into measurable pipeline and revenue.
Is this just SEO?
No. It is one search strategy covering Google, AI search and the sources behind the answers buyers see, judged by pipeline and revenue.
Do you do AI search (AEO/GEO) separately?
No. We don't sell separate SEO and "AEO" plans. AI search is part of the same strategy because buyers move between Google, ChatGPT and other sources.
How do you measure success?
We don't measure success by traffic. We track whether search is producing customers, qualified pipeline and revenue.
Who is a good fit?
Companies that already sell something customers pay for, whose buyers research before buying, and where each new customer is valuable enough that winning search changes the numbers.
Who is not a good fit?
Businesses where search isn't a meaningful growth lever. We'll tell you honestly if search isn't the right lever for yours.
What happens in a Search Revenue Discovery?
We show you where your buyers are searching, who is winning them, and where the biggest commercial opportunities may be.
Who does the work?
Senior specialists stay close to the work, led by founder Yinka Olayokun. No outsourced black box.
What results have you delivered?
For ALAT by Wema Bank, organic search became the biggest acquisition channel: 517.6% organic growth, 2,523,915 new users and 40% of account openings. For Invoicemonk, the first paying customer came in 28 days with $0 ad spend.
Is the masterclass really free?
Yes. The training is free and useful on its own. If you're a fit, there's an application at the end.
How long do I have to watch the masterclass?
Your link works for 7 days after you register.
Is the masterclass a sales pitch?
Most of it teaches. The last part explains how to work with us and what happens next.
Do you work with small businesses?
The training helps any business. Engagements are for businesses ready to make search a serious growth channel.
How do I start?
Request a Search Revenue Discovery on the apply page. If search isn't right for you, we'll say so.
More detail: About Search Revenue Lab · Free masterclass · Apply