Search should make your business money.

Search Revenue Lab helps companies turn Google, AI search and the wider search ecosystem into measurable pipeline and revenue.

Organic growth for ALAT by Wema Bank
517.6%
Of ALAT account openings from organic search
40%
To Invoicemonk's first paying customer
28 days

SEO became an industry of activities.

Companies are being sold activities instead of commercial outcomes.

  • 12 articles.
  • 5 backlinks.
  • Technical audits.
  • Monthly reports.
  • Rankings.
  • Traffic.
  • AI visibility.

Your CFO does not care about the activity. They care whether the work created business growth and revenue.

Search is bigger than Google.

Your buyers search on Google, ask ChatGPT, read Reddit threads, watch YouTube, check comparison sites and trust industry publications, often all before they ever talk to you.

We help you win the search journey, not just a list of keywords.

Your business
  • Google
  • ChatGPT & AI assistants
  • Reddit & communities
  • YouTube
  • Comparison sites
  • Industry publications
  • Your website

We find the demand that matters, execute against it and measure what happens to the business.

Your business
  • Google
  • ChatGPT & AI assistants
  • Reddit & communities
  • YouTube
  • Comparison sites
  • Industry publications
  • Your website
  1. Search
  2. Pipeline
  3. Revenue

We don't measure success by traffic. We measure what happened to the business.

ALAT by Wema Bank · three years

Challenge
A badly planned site migration wiped out 90% of search rankings for a digital bank.
What I did
Rebuilt site architecture and landing pages, recovered missing pages, mapped content to buyer intent, and extended authority through third-party sources.
Result
Organic search became the bank's biggest acquisition channel: 517.6% organic growth, 2,523,915 new users, 60,000+ app downloads and 40% of account openings.
ALAT by Wema Bank Google Analytics: new users by channel, Organic Search 2,523,915, up 517.6%

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Invoicemonk · SaaS launch

Challenge
A new brand with zero organic traffic, zero authority and no advertising budget.
What I did
Built the site and technical foundation, researched buyer-intent searches, and published a content system that now ranks across 30+ countries.
Result
First paying customer in 28 days with $0 ad spend, growing to 175 registered users and 163 active paid subscriptions.
Invoicemonk Google Search Console performance: 6.02K clicks and 1.85M impressions over 12 months

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What people say

Video stories

I’ve worked with Olayinka on numerous projects and Yinka is a shining star in all things Digital Marketing. Our company is currently ranked on the first page of Google courtesy, Yinka. He is the go-to-guy for Digital Marketing.
Timilehin BelloTimilehin BelloSenior Technical Project Manager · Program Delivery LeaderWorked with Olayinka on the same teamView LinkedIn profile
Yinka is one of the most driven and knowledgeable person I've had the pleasure to come across in life. The conceptual knowledge and technical skills he possesses on SEO strategies never disappoints. Every Company looking to navigate the Digital murky waters needs a Yinka!
Sharon GreySharon GreySocial ScientistWorked with Olayinka on the same teamView LinkedIn profile
Olayinka is a kind, enthusiastic and empathetic fellow who wears many hats. He is a guru and problem solver when it comes to the technical side of Digital Marketing. I love his enthusiasm, humility and drive to grow (and to also see others grow). Great guy hands down.
Oyindamola Bamgbola-FadeyiOyindamola Bamgbola-FadeyiBrand Marketing & Events · Brand & Commercial GrowthView LinkedIn profile

We work best where search can become a meaningful growth channel.

We're not for every business, and we'll tell you honestly if search isn't the right lever for yours.

A strong fit

  • You already sell something customers pay for, and your sales process can handle more demand
  • Your buyers research before they buy on Google, AI assistants and the sites they trust
  • Each new customer is valuable enough that winning search changes the numbers
  • You want search judged by pipeline and revenue, not activity reports

Probably not a fit

  • You want a fixed number of articles, links or audits
  • You expect guaranteed rankings or instant results
  • Nobody on your side can approve or implement changes

Find out where you're losing search revenue.

We'll show you where your buyers are searching, who is winning them, and where the biggest commercial opportunities may be.

Request a Search Revenue DiscoveryStart with the free Masterclass