ALAT by Wema Bank · three years
- Challenge
- A badly planned site migration wiped out 90% of search rankings for a digital bank.
- What I did
- Rebuilt site architecture and landing pages, recovered missing pages, mapped content to buyer intent, and extended authority through third-party sources.
- Result
- Organic search became the bank's biggest acquisition channel: 517.6% organic growth, 2,523,915 new users, 60,000+ app downloads and 40% of account openings.














