Search Revenue Lab

Your SEO is generating traffic. But is it generating revenue?

Learn how to identify the searches, discovery surfaces and opportunities that actually matter to your business, and what to fix first.

Your buyers are searching on Google

  • Google
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Bing
  • YouTube
  • Reddit

Free. Instant access. No credit card.

Organic growth for ALAT by Wema Bank
517.6%
New users from organic search
2.5M
To Invoicemonk's first paying customer
28 days
ALAT by Wema Bank
Wema Bank
Super IT Spares
Invoicemonk
NotiProof
ZentroSEO
ZyraCall
Rank
Stallion
Stallion Vision

Does This Sound Familiar?

Different symptoms. One underlying problem.

  • Traffic, not leads.Lots of activity. Little commercial impact.
  • Can’t connect SEO to revenue.Reports show activity. They don't show what the activity produced.
  • Losing commercially important searches.Buyers are searching. Competitors are being discovered instead.
  • Too many tactics. No clear strategy.More channels. More advice. No clear commercial priority.
  1. “We’re getting traffic… but barely any of it becomes leads.”
  2. “Our agency sends us beautiful reports every month… but I still can’t tell what we actually made from SEO.”
  3. “Our competitors keep showing up when buyers search… and we’re nowhere.”
  4. “SEO. AEO. GEO. AI search… Everyone tells us what to do. Nobody tells us what actually matters.”

These aren’t four different problems.

They’re symptoms of the same one.

Your search strategy isn’t connected to how your business makes money.

That’s where Search Revenue Lab comes in.

How we help you win more of your search market

Most SEO is sold as a list of tasks. We start with the market your buyers search in, then do the work that wins it.

  1. We look at the whole search market, not a sample of keywords.

    We map what your buyers search on Google, the questions they ask AI tools like ChatGPT, and the third-party sites shaping what gets found and recommended.

  2. We don't sell fixed deliverables.

    You're not buying 12 articles, five backlinks and a monthly report. We find the top 10% of opportunities first, then put the work where it will move revenue.

  3. One strategy for Google, AI search and outside influence.

    Not separate SEO and "AEO" plans. One search strategy covering where your buyers search and the sources behind the answers they see.

  4. Senior specialists stay close to the work.

    Our team is backed by engineers, data and our own search software, so more of our time goes into strategy and the decisions that actually move results.

  5. We measure whether you're actually gaining ground.

    Not just rankings and traffic. We benchmark your share of search against competitors and track the customers and revenue it brings, month after month.

After the masterclass, you'll be able to diagnose

  1. Diagnose why traffic is not producing pipeline and identify the number that matters more than visits

  2. Run a 10-minute viability check before committing time or budget to search

  3. Separate buyer-intent opportunities from high-volume searches that only create vanity traffic

  4. Spot the technical, site-architecture, content, authority and conversion gaps blocking growth

  5. Turn buyer intent into a content system that covers the questions people ask before they buy

  6. See through agency activity reports and evaluate strategy, reporting and commercial accountability

  7. Understand what revenue-focused SEO should include, how to evaluate it and what to do next

One team for the whole search market

Most companies split search into separate teams: SEO, "AEO", content, digital PR and AI visibility.

That creates the wrong incentives. Buyers don't see separate channels, and neither do the systems deciding what gets ranked, cited and recommended.

One search market. One strategy. One team.

One search market
  • Google
  • AI search
  • Your website
  • Content
  • Third-party sources
  • Authority
  • Measurement

It's the same approach that rebuilt ALAT by Wema Bank's search presence and took Invoicemonk from zero to paying customers in 28 days.

13+ years turning search into business growth.

I'm Yinka Olayokun, the SEO and marketing specialist leading the Search Revenue Lab team.

  • I've spent more than 13 years working across marketing and SEO for brands in the United States, United Kingdom, Canada, Dubai and the wider UAE, as well as other international markets.
  • That experience spans luxury, retail, hospitality, recruitment, financial services, software and more. The brands shown on this page are a selection, not a complete client list.
  • My ALAT by Wema Bank engagement lasted more than three years. During that engagement, I helped recover a 90% ranking loss and turn organic search into the bank's biggest acquisition channel: 2.5 million new users, 60,000+ app downloads and 40% of account openings.
  • I also grew my own SaaS, Invoicemonk, from zero to its first paying customer in 28 days with no ad spend. These are two documented examples of a much broader body of work.
Yinka Olayokun, SEO and marketing specialist leading the Search Revenue Lab team

Results, with the numbers

ALAT by Wema Bank · three years

Challenge
A badly planned site migration caused a 90% loss in search rankings.
What I did
Through my agency, I led website and technical audits, overhauled the site architecture, restructured landing pages, recovered and designed missing and new pages, wrote conversion-focused copy, mapped and published content, syndicated it on third-party platforms, and supported the recovery with link building.
Result
517.6% organic growth, 2,523,915 new users from organic search, 60,000+ app downloads from organic, and 40% of account openings.
ALAT by Wema Bank Google Analytics: new users by channel, Organic Search 2,523,915, up 517.6%

1 / 2

Invoicemonk · my own SaaS

Challenge
A new brand with zero organic traffic, zero domain authority and no advertising budget.
What I did
Built the website from scratch, fixed its technical SEO foundation, researched buyer-intent keywords, mapped those intents into a content system, then created and published the content that now ranks across 30+ countries.
Result
6,020+ organic clicks, 1.85M+ search impressions, 175 registered users and 163 active paid subscriptions. The first paying customer arrived in 28 days with $0 ad spend.
Invoicemonk Google Search Console performance: 6.02K clicks and 1.85M impressions over 12 months

1 / 2

What people I've worked with say

Video stories

Written recommendations

I’ve worked with Olayinka on numerous projects and Yinka is a shining star in all things Digital Marketing. Our company is currently ranked on the first page of Google courtesy, Yinka. He is the go-to-guy for Digital Marketing.
Timilehin BelloTimilehin BelloSenior Technical Project Manager · Program Delivery LeaderWorked with Olayinka on the same teamView LinkedIn profile
Yinka is one of the most driven and knowledgeable person I've had the pleasure to come across in life. The conceptual knowledge and technical skills he possesses on SEO strategies never disappoints. Every Company looking to navigate the Digital murky waters needs a Yinka!
Sharon GreySharon GreySocial ScientistWorked with Olayinka on the same teamView LinkedIn profile
Olayinka is a kind, enthusiastic and empathetic fellow who wears many hats. He is a guru and problem solver when it comes to the technical side of Digital Marketing. I love his enthusiasm, humility and drive to grow (and to also see others grow). Great guy hands down.
Oyindamola Bamgbola-FadeyiOyindamola Bamgbola-FadeyiBrand Marketing & Events · Brand & Commercial GrowthView LinkedIn profile

Is search a growth priority, or just another task on your list?

The training is built for leaders ready to connect search strategy to the way their business attracts, converts and keeps customers.

This is for you if

  • You already have an offer customers pay for and a sales process that can handle more demand
  • Search gets attention but you cannot connect it clearly to qualified pipeline or revenue
  • You want to fix the full journey, from what buyers search to what happens after they land
  • Your team can implement changes across the website, content and sales follow-up
  • You are ready to invest seriously in growth when the strategy and commercial case make sense

This is not for you if

  • You only want a technical audit, a batch of links or a fixed number of articles
  • You expect guaranteed rankings or instant results without testing and iteration
  • You are unwilling to change the website, positioning or offer when the evidence calls for it
  • Nobody on your side can approve or implement the work
  • Your decision will come down to the lowest monthly price

Questions

Your next step

Want to see what this looks like for you?

The free training shows you how to benchmark your visibility across Google, AI search and the third-party sites influencing both. You'll leave knowing:

  • Where your buyers are searching
  • Who's winning your market today
  • Where you're missing out
  • What to prioritise first
  • The 10% of opportunities that matter most

If search isn't a meaningful growth opportunity for your business, I'll tell you. If it is, you'll leave with a clear picture of where it is and what to do first.

Free. Instant access. No credit card.

Watch the free masterclass

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