# Search Revenue Lab

Last updated: 2026-10-08

## What it is
Search Revenue Lab helps companies turn Google, AI search and the wider search ecosystem into measurable pipeline and revenue. It is run by founder Yinka Olayokun and operated by Lucalvry LLC.

## Who we serve
- Companies that already sell something customers pay for, with a sales process that can handle more demand
- Businesses whose buyers research on Google, AI assistants and the sites they trust before buying
- Companies where each new customer is valuable enough that winning search changes the numbers
- Leaders who want search judged by pipeline and revenue, not activity reports

## Who we don't serve
- Businesses without a proven product customers already pay for
- Teams looking for traffic or ranking reports rather than commercial outcomes
- Businesses where search is not a meaningful growth lever (we say so honestly)

## Process
- Map the whole search market your buyers actually move through
- Identify the commercially important searches and discovery points competitors own
- Close the technical, content, authority and conversion gaps between visibility and revenue
- Track whether search is producing customers, qualified pipeline and revenue

## What makes us different
- One search strategy for Google, AI search and outside influence, not separate SEO and AEO plans
- Success measured by pipeline and revenue, not traffic
- Senior specialists stay close to the work. No outsourced black box

## Founder
Yinka Olayokun is the founder of Search Revenue Lab and leads the search strategy work directly.

## Verified results
- ALAT by Wema Bank: after a migration wiped out 90% of rankings, organic search became the bank's biggest acquisition channel with 517.6% organic growth, 2,523,915 new users from organic, 60,000+ app downloads and 40% of account openings (Google Analytics, Oct 2020 to Nov 2023).
- Invoicemonk: from zero organic traffic, first paying customer in 28 days with $0 ad spend, growing to 175 registered users and 163 active paid subscriptions; 6.02K clicks and 1.85M impressions over 12 months (Google Search Console).

## How to apply
Request a Search Revenue Discovery at https://searchrevenuelab.xyz/apply, or watch the free Search-to-Revenue Masterclass at https://searchrevenuelab.xyz/masterclass.

## Contact
Apply through https://searchrevenuelab.xyz/apply. Replies come from Yinka Olayokun.

## FAQ
### What does Search Revenue Lab do?
We help companies turn Google, AI search and the wider search ecosystem into measurable pipeline and revenue.

### Is this just SEO?
No. It is one search strategy covering Google, AI search and the sources behind the answers buyers see, judged by pipeline and revenue.

### Do you do AI search (AEO/GEO) separately?
No. We don't sell separate SEO and "AEO" plans. AI search is part of the same strategy because buyers move between Google, ChatGPT and other sources.

### How do you measure success?
We don't measure success by traffic. We track whether search is producing customers, qualified pipeline and revenue.

### Who is a good fit?
Companies that already sell something customers pay for, whose buyers research before buying, and where each new customer is valuable enough that winning search changes the numbers.

### Who is not a good fit?
Businesses where search isn't a meaningful growth lever. We'll tell you honestly if search isn't the right lever for yours.

### What happens in a Search Revenue Discovery?
We show you where your buyers are searching, who is winning them, and where the biggest commercial opportunities may be.

### Who does the work?
Senior specialists stay close to the work, led by founder Yinka Olayokun. No outsourced black box.

### What results have you delivered?
For ALAT by Wema Bank, organic search became the biggest acquisition channel: 517.6% organic growth, 2,523,915 new users and 40% of account openings. For Invoicemonk, the first paying customer came in 28 days with $0 ad spend.

### Is the masterclass really free?
Yes. The training is free and useful on its own. If you're a fit, there's an application at the end.

### How long do I have to watch the masterclass?
Your link works for 7 days after you register.

### Is the masterclass a sales pitch?
Most of it teaches. The last part explains how to work with us and what happens next.

### Do you work with small businesses?
The training helps any business. Engagements are for businesses ready to make search a serious growth channel.

### How do I start?
Request a Search Revenue Discovery on the apply page. If search isn't right for you, we'll say so.

Source: https://searchrevenuelab.xyz/ai